By the 1980s, comic book collecting had gained the interest of the mainstream media, which latched onto stories about Golden Age comics selling for thousands of dollars. The bubble Gaiman described had begun several years earlier, when comic books, once considered disposable items by parents, were becoming prized items by collectors who’d grown up with their favorite superheroes as kids. “But you’re selling bubbles and tulips, and one day the bubble will burst, and the tulips will rot in the warehouse.” ![]() “You can sell lots of comics to the same person, especially if you tell them that you are investing money for high guaranteed returns,” Gaiman said. This, Gaiman said, was akin to tulip mania – a strange period in the 17th century when the value of tulip bulbs suddenly exploded, only for the market to collapse again. In it, he argued that the success of the comic book market was a bubble – one brought on by encouraging collectors to buy multiple editions and hoard them up in the hope that they’ll one day be worth a fortune.
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